Since Sellpy can’t (or want to) participate with any additional sales for Black Friday, they went out to their social media with an activation instead;

Let their followers write what they’re looking for, and Sellpy will find a similar, or the same, item second hand from Sellpy instead.

This campaign was filmed with a traditional camcorder to get the real gritty and grainy-ness to it. And then together with some simple graphics, I tried to capture the feel of the video editing of that time.